Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

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SAGE Publications, Inc #ad - Ceo of burson-marstellor, the chief communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.    . Winner of the 2019 textbook & academic authors association’s the most promising new textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment.

Key features chapter-opening scenarios capture your attention by discussing current PR challenges―such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s "Like a Girl" campaign―and thus frame the chapter content and encourage active reading. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter.

Social responsibility in action boxes feature short, specific social responsibility cases―such as Universals’ #NoFoodWasted, and Merck’s collaboration with AIDS activists―to highlight best practices and effective tactics, Nespresso in South Sudan, showing the link between sound public relations strategy and meaningful social responsibility programs.

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication #ad - The authors balance this approach with a focus on communication theory, and practice and on understanding how these apply to strategic public relations planning, process, history, as well as on learning how to create a believable and persuasive message. Page and lawrence parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built.

Recognizing that developments in technology, and culture require a fresh approach, business, Janis T. Personality profile boxes will inspire you with stories from PR veterans and rising stars such as the U.

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The Associated Press Stylebook 2019: and Briefing on Media Law

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Basic Books #ad - With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The ap stylebook will help you master the ap's rules on grammar, abbreviation, punctuation, spelling, capitalization, word and numeral usage, and when to use "more than" instead of "over.

To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index. Fully revised and updated to keep pace with world events, The AP Stylebook is the one reference that all writers, common usage, and AP procedures, editors and students cannot afford to be without. A fully revised and updated edition of the bible of the newspaper industry The style of The Associated Press is the gold standard for news writing.

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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

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Routledge #ad - This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors. This multidisciplinary text covers writing for public relations, sales and marketing, advertising, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing.

Featuring a spiral binding,  examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. In its fourth edition, strategic writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

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M: Advertising

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McGraw-Hill Education #ad - M: advertising examines advertising from the inside, from the perspective of the advertiser the client and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

No access code. Textbook only.

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Public Relations Writing: The Essentials of Style and Format

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McGraw-Hill Education #ad - Textbook only. Used book in Good Condition. No access code. Public relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

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Media Ethics at Work: True Stories from Young Professionals

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CQ Press #ad - A fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals By Lee Anne Peck and Guy S. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: "What would I do if this happened to me?" By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.

No access code. Textbook only. Used book in Good Condition. The highly anticipated second edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications.

Media Ethics at Work: True Stories from Young Professionals #ad - Reel transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship.

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The Associated Press Stylebook 2018: and Briefing on Media Law Associated Press Stylebook and Briefing on Media Law

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Basic Books #ad - With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The ap stylebook will help you master the ap's rules on grammar, spelling, word and numeral usage, abbreviation, capitalization, punctuation, and when to use "more than" instead of "over.

To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index. Fully revised and updated to keep pace with world events, common usage, The AP Stylebook is the one reference that all writers, and AP procedures, editors and students cannot afford to be without. No access code.

The Associated Press Stylebook 2018: and Briefing on Media Law Associated Press Stylebook and Briefing on Media Law #ad - The style of the Associated Press is the gold standard for news writing. With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The ap stylebook will help you master the ap's rules on grammar, spelling, capitalization, and when to use "more than" instead of "over.

To make navigating these specialty chapters even easier, punctuation, abbreviation, word and numeral usage, the Stylebook includes a comprehensive index. Textbook only. Used book in Good Condition. A fully revised and updated edition of the bible of the newspaper industry.

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The History and Theory of Rhetoric: An Introduction 5th Edition

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Pearson #ad - . With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The ap stylebook will help you master the ap's rules on grammar, capitalization, spelling, and when to use "more than" instead of "over. To make navigating these specialty chapters even easier, abbreviation, word and numeral usage, punctuation, the Stylebook includes a comprehensive index.

Used book in Good Condition. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's readers. No access code. A fully revised and updated edition of the bible of the newspaper industry. Updated in its 5th edition, the history and theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to readers.

The History and Theory of Rhetoric: An Introduction 5th Edition #ad - This comprehensive text helps readers understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Textbook only. Used book in Good Condition. The style of the Associated Press is the gold standard for news writing.

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Public Relations Writing: Strategies & Structures

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Cengage Learning #ad - It thoroughly explains the different styles and techniques behind writing principles. A fully revised and updated edition of the bible of the newspaper industry. No access code. The style of the Associated Press is the gold standard for news writing. Textbook only. Used book in Good Condition. The eleventh edition also includes an entire chapter devoted to writing for social media.

Extremely student friendly, writing for select audiences, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, and writing for crisis situations. With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous.

Public Relations Writing: Strategies & Structures #ad - The ap stylebook will help you master the ap's rules on grammar, spelling, capitalization, and when to use "more than" instead of "over. To make navigating these specialty chapters even easier, punctuation, abbreviation, word and numeral usage, the Stylebook includes a comprehensive index. Used book in Good Condition.

Providing the best of practical tools, 11th edition, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, teaches you the essentials of writing with understanding and purpose.

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2019 AP STYLEBOOK Spiral-Bound

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The Associated Press #ad - With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The ap stylebook will help you master the ap's rules on grammar, capitalization, spelling, and when to use "more than" instead of "over. To make navigating these specialty chapters even easier, punctuation, word and numeral usage, abbreviation, the Stylebook includes a comprehensive index.

Used book in Good Condition. Textbook only. Used book in Good Condition. A fully revised and updated edition of the bible of the newspaper industry. No access code. The style of the Associated Press is the gold standard for news writing.

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Strategic Planning for Public Relations

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Routledge #ad - The style of the Associated Press is the gold standard for news writing. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world.

The approach used in this text is a threefold pattern: first, then see them in use, readers are exposed to new ideas, before finally being showed how to apply those ideas themselves. Ronald smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.

Strategic Planning for Public Relations #ad - Strategic planning for public relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. Textbook only. Used book in Good Condition. A fully revised and updated edition of the bible of the newspaper industry. With the ap stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous.

The ap stylebook will help you master the ap's rules on grammar, capitalization, spelling, and when to use "more than" instead of "over. To make navigating these specialty chapters even easier, abbreviation, word and numeral usage, punctuation, the Stylebook includes a comprehensive index.

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